Observations, ideas, and developments on downtown revitalization from your community leaders.

Beaver Dam Area Arts Association

BDAAA Board Secretary, Kraig Kasten announced the donation of a building as a new permanent home for the association.

Donor’s Dennis Giese & Karen Tomko made this generous gift, the former Bank Mutual building at Maple Avenue and North Center Street.

Plans are being made to move in sometime in March. Further details will outline plans for collaboration with other downtown anchors and schools.

Coming Soon to Spring St

OOGA BREWERY will be opening soon at 301 South Spring Street. Rennovations are underway in the former Flynn Auto Sales location.

Owners Ruth & Jim Metz are the brilliant team working hard to make this new location your new hang-out downtown! Jeff Scanlan, founder of the Wort Hogs Home Brew Club in Sun Prairie will be the brewer.

Watch for more details at the end of the year!

Front Street Update

Now Open - Las Chicas Boutique 120 Front Street

Enjoy shopping in this new location downtown. Consignment clothing, art and home decor. Owners Tekla Wlodarczyk Nunez and Cari Villarreal invite you to stop in soon.

Regular hours will be Wednesday to Saturday, 11 to 6 and Sunday 11 to 3.

Contact them at 920-763-4430 for more information.

Enjoy the Arts

The Beaver Dam Area Arts Association will be having their Holiday Gift Gallery this year at their new location 305 S. Spring St.

Store hours will be Friday & Saturday 10:30 a.m. to 4 p.m and Sunday from Noon to 3 p.m.

The last day for the gallery will be Sunday, Dec. 23rd

Be sure to stop by and find a gift you may need for that special someone on your list.


THE BEAVER DAM FINE ARTS CENTER located at 117 West Maple Avenue will be offering an open house and performance at the end of the year. Watch for many terrific events to be performed at this new location!

“Theater for Everyone”

Downtown Beaver Dam Survey


Will you help shape the future of downtown Beaver Dam?  If so, then please fill out the online survey (five to seven minutes) at

Please complete the survey before November 7, 2016.  Downtown Beaver Dam, Inc. will use the information in a visioning process that will guide efforts to revitalize the downtown.  Your assistance will be greatly appreciated.

If you are interested in the future of our downtown, you are welcome to participate in the visioning process on Friday, November 18 at The Watermark (on South Center Street) from 9am til noon.  Call Mark J. Molldrem at 920-296-5010 if you would like a seat at the table reserved for you.  Thank you!

Beaver Dam has been selected for the Connect Communities program of the Wisconsin Economic Development Corporation, which also runs the Main Street program in the state.

A historical look at Beaver Dam

Here are a few historical photos of Beaver Dam, If you have any additional photos that you would like to share please post them to our Facebook page or send them to

Murals more than meets the eye

From Ken Thomas Beaver Dam Daily Citizen:

Work continues to bring the Walldog mural painters to Beaver Dam to add more striking murals to the sides of downtown buildings.

It is an ongoing effort, and involves one mural this summer and up to 15 in 2017.

The first scene, painted by Walldog muralists in 2013, depicts a cozy kitchen with information related to the Monarch Range factory that ignited Beaver Dam’s economy for generations. Although few signs of the multibillion dollar industry remain, memories of the industry run deep in the city’s consciousness. The mural was installed on the south side of the Richards Insurance building at 123 N. Spring St.

The full story can be found here

What have we been up to?

In November of 2014 a group of Downtown Beaver Dam Inc, City Government, & community members gathered to create a forward strategy for the downtown area. In January DBDI established a the Revitalization Performance Committee. The goal of the committee is establish a set of metrics by which to measure and monitor the vitality of downtown. Metrics will focus on several key areas including property, ownership, and occupancy. Ideas of what to measure of how different metrics might aid in continuous improvement of downtown vitality are sought and encouraged. Info will be gathered via public records, city officials, property owners, business owners, and residents. Summary information will be shared with city and state officials. new and existing downtown businesses, residents, and local civic and non-profit organizations participating in downtown revitalization To offer ideas or join the committee contact Mark Molldrem, 

Highway 33 Construction (Front St.)

Starting in the spring of 2015 most of downtown Beaver Dam will be under construction. It will significantly impact the 100 blocks of Front and Center. Access to downtown businesses will be maintained throughout the scope of the project, which will be completed in phases and is scheduled to last from May through Sept/Oct of 2015. General traffic will be detoured away from the project; DBDI and the Beaver Dam Chamber are working closely with the City of Beaver Dam and WI Dept. of Transportation. to maximize signage opportunities informing motorists how to access downtown businesses. All updates and be found here on our website or on our Facebook page as they become available.